Without a compelling headline, even the most comprehensive blog post may go unread. Writing good headlines is an art form. If you have to start from scratch, follow these tips:.
The solution to increasing traffic to your website is probably something simple that you already have: old blog posts. These pages are perfect examples to improve. If you have a backlog of similar articles covering the same topic and keywords, it may be worth merging them into a single post. By consolidating similar posts into one page, it is likely to perform better in Google as well as cleaning up your site architecture.
Instead, you have one focused and strong post. The skyscraper technique is a marketing term coined by Brian Dean of Backlinko. Now you need to figure out how you can improve upon it. Can you add more up-to-date information? Maybe you can improve the visuals or expand it to include more points.
Just wanted to let you know that I just published an updated, more in-depth version of this page. The skyscraper technique sounds simple enough, but in practice, it can be tricky. Here are some resources to help:. In all fairness, though, the SkyScraper technique is now a pretty common approach among websites that do content marketing well. This means it has nowadays a weaker impact than a few years ago. Expert roundup posts are blog posts that collect quotes from experts and then use them in the article.
If you are doing anything online, you need an email. No matter the size of your business or website, being able to email your audience is vital. With so many people reachable via their inboxes, email is one of the best ways to drive traffic to a website because:. Aside from following email marketing best practices , here are some essential steps to take for increasing traffic with email marketing:.
Content upgrades or lead magnets are resources you give away in exchange for an email address. If you get the right upgrade, your audience will gladly sign up to your email list in order to get the free content. Perfect Keto does a good job of this:. A welcome email series is a sequence of emails that are automatically sent to your subscribers when they first opt into your list.
This can go a long way in increasing your website traffic, as well as increasing your subscribers. Drift does a good job with this email that gets straight to the point and directs new subscribers to popular content:. To start leveraging the power of email for traffic, you need a way to collect email addresses via your website. Users generally like aggregators as it gives them the chance to find a variety of content in one place. On the other side, publishers get their content in front of people who want to see it.
Guest posting is when you write a blog post for a site other than your own. This sends traffic to your site, gets you a backlink, and helps to increase your brand awareness. One of the biggest challenges with guest blogging is finding suitable websites that would be willing to accept and publish your guest posts.
Blogger outreach is the process of finding relevant blogs and sending them a personalized email highlighting your website, service, product, etc. Before you can get in touch, you need to find the email address of the blogger you are reaching out to.
There are a few ways of doing this, but one of the quickest is using an email lookup tool like Hunter. If you need some help crafting your pitch, check out these email outreach templates by HubSpot. Invite other people to write for your blog too. Not only do you get some new content on your site, but the guest blogger is likely to promote the article, bringing in more traffic to your site.
Make sure to read our Medium vs WordPress guide. Online communities are places where your audience hangs out on the Web and can include Facebook groups, Reddit, Slack channels and forums. Reddit is a large and active community. In fact, you can use a tool like Notifier for Reddit to track Reddit discussions:. However, promoting things on Reddit can be hard. Again, you should respect the specific rules about promotion within those groups first. Facebook Groups cover a wide range of niches where your target audience may hang out.
Find discussions related to the post you are trying to promote and then join in. Try sharing it in a conversational way that helps the group. Like all online community promotion, you want to make sure you come across as helpful and no spammy. Once you have a Quora account, you need to find the right questions to answer. Try to answer the questions fully and provide a link to any relevant content you have on your site if it makes sense to do so.
If you to get the most out of Quora, fully complete your profile, pick questions relevant to your audience and add in links where it makes sense to do so. You should also check out our Quora marketing tips to help increase your reach.
Product Hunt is a community that curates the best new mobile apps, websites, and technology products every day. For a more detailed rundown, you can check out their guide. Forums have been around since the very early days of the web. Since then, people have been using them to drive traffic back to their websites. Niche forums may be ugly, but they can drive good and relevant traffic to your website.
Even though certain forums can look outdated, if they have an engaged audience, they can be a great source of relevant traffic. In fact, with WordPress forum plugins you can be set up fairly quickly. If you do go this route, you need to make sure your users are producing quality content, you have moderators, and your forum has good UX. SEO is one of the best ways to get consistent traffic flowing into your site. To benefit from SEO, you need to write about topics people are searching for in Google which we covered in the previous section.
But to fully benefit from it, you also need to ensure your site is optimized for search engines. SEO is pretty simple. Most of the benefits from following best practices to make sure your website is healthy and has everything Google expects to see. The types of links to build will differ depending on your niche. Here are some useful link building resources:.
Since its inception, Google has been adding more information to the search results to enhance the experience for users. Featured Snippets are content boxes that appear directly under the search box on Google. They are designed to provide users with a quick answer to their search query without even having to click through to the actual website to get the answer. Snippets can be a great way to send traffic to your site, especially if you already have some pre-existing ranking content.
If you are familiar with Google Analytics open up the dashboard. From here, see if they are missing anything your top-performing pages have. Try to improve these underperforming pages so every page on your site is bringing in traffic. Another tool to gather more insightful data would be Google Search Console, specifically its Performance tab. Filter Analytics and Search Console to show your highest performing pages and see if you can make them even better.
Go to the Ahrefs backlink checker. Armed with the knowledge of what is working for your competition, you can go out and try to replicate it. Keyword research is the process of finding relevant phrases keywords that your audience is searching for. Once you have a list of keywords, you want to include them in pages with the intention of these pages showing up in search engines.
SEO is one of the best ways to send consistent traffic to your blog more on this later in this article. But to get Google to send visitors your way, you need to be showing up for the right keywords. In other words: you need to target keywords with traffic potential. The type of graph all website owners want to see: organic traffic increases. There are lots of free and paid keyword research tools available. Here are some of the best:. This is one of the benefits of long-tail keywords, along with the fact that they are often easier to rank for because they are less competitive.
First up is autocomplete. Just start typing out your main keyword or topic and let Google generate suggestions based on what other people have been searching:. Use AnswerThePublic to generate lots and lots of question-based keywords. As you can see, from just one keyword you can generate lots of potential questions you can turn into articles that people in your niche are asking.
The quickest way to find keyword gaps is with this free content gap finder or with Ahrefs. Fire up the Ahrefs Content Gap tool and drop in the domains you want to compare:. Since Google Hummingbird , the search engine has put more importance on understanding a topic fully. LSI keywords are a good way to help the search engine crawlers. You can use a tool like LSI Graph to find them.
Just drop in your main keyword and it will give you a list of terms related to your topic:. Keyword cannibalization is when two or more pages on your website are competing against themselves by trying to rank for the same term. Having two similar pages competing against one another is not helpful for driving traffic. Often you will be better off consolidating these into one post.
Find pages that are performing relatively well, and then improve them to give them a boost. These may just need a few tweaks to get them to climb up the ranks and send more traffic to your site. Another aspect of SEO that determines how much traffic your site will get is its technical health. In order for search engine bots to find, crawl, and index your site, there are some technical elements you need to tick off.
It is an important step in getting traffic to your site. Technical SEO can be a big topic. But in terms of getting the best practices down, here are the things you want to do:. This is by no means an exhaustive list. This is how you get visitors to your site by finding keywords related to your niche and using them in your content and links. Your pages will be featured in search engine results. More importantly, this helps other Internet users recognize the existence of your site, thus increasing your chance of getting sales.
If you have a site about gardening, you might consider using freelance writers to write articles and blog posts. These articles can be used as content for web pages. This can lead to a substantial increase in the number of hits that your site receives, thus helping to increase the popularity of your website.
There are several ways of driving traffic to a web site. The first way is through sheer volume. The easiest way of doing this is through the pay-per-click advertising method. When someone searches for a word or phrase that is related to your site, your ad should show up in the search results. The cost of this service varies, but is minimal compared to the results it can generate. Another way of increasing web traffic and popularity is through social media marketing, or SMM.
This involves creating a profile on a social networking site and linking with web visitors. By sharing your links with friends, you can increase your social contacts and so the number of web visitors to your site.
In order to do this correctly, you may need to register an account with each site that you plan to use. It is also necessary to set up profiles for each individual social network.
When considering how to make your website popular, you should also consider investing in a domain name. Once you have a catchy name associated with your web presence, it will be much easier to attract web traffic. However, you should not spend too much money on a domain. The name of your web presence should relate to the content on your website and be easy to remember by web visitors. You should try to provide easy access to all parts of your site from a user perspective.
Links throughout your site should not lead to random pages. Each page should be complete with a descriptive title, description, and link. If you cannot afford an expensive domain name, consider hiring a web designer who will be able to provide you with affordable options.
The content of your website is just as important as the layout itself when you are thinking about how to make your website popular. This is because web surfers will spend a good portion of their time on your pages. With over a decade of marketing experience, he specializes in consulting with organizations about digital marketing, social media, and content marketing. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been viewed , times.
It seems like everyone has a website nowadays, so finding ways to stand out from the crowd is indispensable! To make a popular website, use these helpful suggestions regarding content, design, and search-engine optimization. Log in Social login does not work in incognito and private browsers. Please log in with your username or email to continue. No account yet? Create an account. Edit this Article. We use cookies to make wikiHow great. By using our site, you agree to our cookie policy.
Cookie Settings. Learn why people trust wikiHow. Download Article Explore this Article methods. Tips and Warnings. Related Articles. Method 1. Choose a topic you know a great deal about. Even if it means taking a risk, focus on something that you feel passionate about. In fact, the internet is a great place for niche content precisely because your potential audience is global, not local; this increases your odds of connecting with people who want what you have to offer.
Only by making the site specific to you and your experience will you be able to offer something that no one else can. Front-load the site. Emphasize quality over quantity.
One of the disadvantages of the internet is that it is jam-packed with distractions and encourages superficial reading. If your site is nothing but fluff, people will skim it quickly and move on to something else. On top of that, because the internet feels anonymous, people are quick to pounce on inaccuracies, typos, and bugs — which can sink your site and kill your morale.
Be sure to pack your site with content people cannot find anywhere else, even if it means you have less of it. Add to your site routinely. Ideally, you should prepare startup content, have a small reserve of additional content that you release on a schedule ex.
Consider creating a web feed RSS, Atom, etc. Method 2. Make the site easy on the eyes. Even if your site is text-heavy, it should be visually appealing to keep people from making snap judgments about the quality. Keep it simple. You want your website to be easy to navigate. Keep a consistent theme. Use the same banner at the top and bottom, if applicable of every page so that people can navigate your site with ease.
0コメント